The hidden joys of buyer’s remorse
Everyone knows the feeling. You’ve just committed to a significant purchase, maybe you’ve clicked “confirm” on an online form, or maybe you’ve signed a contract...
We’re bombarded with so much content these days that it’s estimated our attention spans have shortened to just 8.25 seconds. This scarcity of attention is a huge challenge for marketers but it represents a unique opportunity for database marketing, with audiences volunteering their attention by opting in for regular contact with brands.
We help businesses make the most of this audience through Customer Lifecycle Marketing – a smarter approach to attracting database contacts, converting them into customers and developing those customers into brand advocates.
The results you can expect
Build a bigger database
Convert & retain more customers
Create more advocates
Our simple strategy
We start by recognising the real people behind the email addresses and order numbers in your database. We analyse where they sit in your customer lifecycle and what they need to hear next to progress through the sales funnel, or if they’re already customers, how you can keep them coming back for more.
Over time, we’ll help you turn these customers into raving advocates for your business. And at the same time, we’ll work with you to source new prospects to add to your database and begin their journey with you.
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Stage 1
Acquire
Fill your database with more contacts and convert them to customers.
Stage 2
Onboard
Set new customers up for success with your product or service.
Stage 3
Retain
Keep customers engaged with awesome ongoing content.
Stage 4
Advocate
Give your best customers the tools to market and sell for you.
Our modular four-stage process means you can begin at the module that addresses your area of most need. Let’s start with a phone chat or email and see how we go from there. You won’t be obligated to do anything with us and we won’t hound you about it if you decide its not for you.
The tools we work with
We are truly flexible in how we go about executing Lifecycle Marketing programs for our clients. We work with the resources you currently have and plug gaps where needed.
We don’t push a particular software platform or CRM, preferring to ensure you make the most of your existing set up first. And we’ll happily work with all your existing suppliers. Got a great copywriter? Let’s use them. Is there a superstar social media manager in your team? Let’s get them involved!
Social Media
Utilising social to capture new customers, identify and amplify advocates.
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Marketing Automation
Strategy and planning for effective triggered campaigns in email and social.
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The experience we call upon
Advocate Marketing is a consultancy founded on owner Brendon Bennell’s fifteen years’ experience in digital marketing, working for and with some of the world’s biggest brands. A selection of the most successful and innovative lifecycle marketing projects he has spearheaded in that time are showcased below.
Convinced yet?
Start your journey to smarter database marketing by having a chat with us. We’d love to learn more about your program and any current challenges so we can start sharing some ideas. Don’t worry, you’re not setting yourself up for the hard sell by reaching out to us. We’ve been marketers on your side of this exchange and we hate those sales tactics too.
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Our blog with our latest musings
Lifecycle marketing is a relatively new and fast-moving area of focus for database marketers. Follow our blog for essential insights into lifecycle marketing as well as hacks, best practices and industry breakthroughs you can use to boost your business.
February 14, 2018
February 7, 2018Introduction to customer lifecycle marketing
In the modern world that marketers now operate in, attention has become the prized currency. The battle for the finite attention of audiences has never been more difficul...
February 7, 2018Seven keys to smarter database marketing
One of the most mystifying aspects of my time in digital marketing has been that although everyone has a database and does some level of database marketing, so few are ge...