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February 14, 2018
In
Lifecycle Marketing
By
admin
Everyone knows the feeling. You’ve just committed to a significant purchase, maybe you’ve clicked “confirm” on an online form, or maybe you’ve signed a contract, and then you get that uneasy feeling that says “Should I have done that?” This is what we know as...
February 7, 2018
In
Lifecycle Marketing
By
admin
In the modern world that marketers now operate in, attention has become the prized currency. The battle for the finite attention of audiences has never been more difficult. There are more players making more noise and audiences are acutely aware that they are essentially “paying...
February 7, 2018
In
Marketing Strategy
By
admin
One of the most mystifying aspects of my time in digital marketing has been that although everyone has a database and does some level of database marketing, so few are getting full value from it.
Capturing the attention of a target audience is harder than it...
