Advocate Marketing | Lifecycle Marketing
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Lifecycle Marketing

The hidden joys of buyer’s remorse

Everyone knows the feeling. You’ve just committed to a significant purchase, maybe you’ve clicked “confirm” on an online form, or maybe you’ve signed a contract, and then you get that uneasy feeling that says “Should I have done that?” This is what we know as...

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Introduction to customer lifecycle marketing

In the modern world that marketers now operate in, attention has become the prized currency. The battle for the finite attention of audiences has never been more difficult. There are more players making more noise and audiences are acutely aware that they are essentially “paying...

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