Quantify objectives and form a plan to achieve them.
Marketing strategy takes your core business objectives and distills them into quantified objectives grouped around customer acquisition, conversion or retention. We apply our understanding of your customer lifecycle, your customer data, technology and resources to craft a plan that achieves them.
Some of this information you will have and we’ll simply leverage it. The rest we can create to the depth appropriate for your strategic challenge. It’s simplest if we conduct a quick strategic audit first and propose a path from there.
Contact Strategy
Why do we contact which customers, when do we do it and in what channels?
Customer Personas
A snapshot of your customers, their motivations and their needs.
Customer Journey Mapping
The path your customers take to get their needs met, including pain points.
Data Mapping & Acquisition
Mapping data collection points and outlining tactics to drive acquisition.
Content Strategy
Strategies to create useful, relevant content to attract & keep customers.
Measurement & ROI
Setting targets and establishing the metrics that will track progress.
Marketing strategy is the absolute core of what we do. I’m obsessed with the almost inexplicable competitive advantage on offer from getting even a little strategic in this space. More than happy to share my thoughts on it, no strings attached of course.
