Social media should ideally be viewed as a key component of your database marketing strategy. It’s fantastic for attracting new database prospects, as well as finding current database members and converting them into customers. It’s also the perfect environment for identifying and activating your biggest advocates.
Social media
Acquire customers & amplify advocates
Smart targeting for
DATABASE ACQUISITION
We take advantage of the laser-like audience targeting social platforms offer so you can drive quality traffic directly into your website’s data capture forms. We find facebook in particular to be an excellent, low-cost high-quality, database builder.
More conversion with
AUDIENCE RETARGETING
Facebook and Linkedin in are especially good for lifecycle marketing because of the retargeting options they offer. We can retarget your web visitors and ask them to join your database. We can upload your contact database and compel them to become customers or we can invite customers to become advocates.
Identify & amplify
BRAND ADVOCATES
Social is perfect for enabling advocates to get the word out for you. We create tools for them to that it easily but also acknowledge their advocate status via stuff like closed membership groups (facebook) or private content channels (YouTube).
Social is hugely underutilised when it comes to database marketing and that’s a shame because it’s so simple to extract value from. We’d love to bounce some ideas off you, share some of our experiences in leveraging social to fuel lifecycle marketing. No obligation and definitely no hard sell, it makes us queasy.