Database Marketing Program

Your best customers want a deeper relationship with you and your brand. When budgets are tight it’s easy to push existing customers to the side in favour of new customer acquisition.

It’s time to rethink this logic. Your best customers willingly sell for you and you don’t spend a cent on media. An excellent, ongoing current customer experience will attract other great potential customers looking for the same relationship.

The Canon Light Awards rewarded Canon customers with an exclusive photography competition.  A database marketing program built around email was the major promotional driver and customer relationship building tool for the awards.

The competition quickly became a celebration of quality imaging within the Canon community, creating incredible engagement and surfacing brand advocates.